Amnesty is appealing to the conscious consumer as it launches its newly revamped e-commerce website. Designed to provide an ‘ethical shopping experience’, it features the widest range of products that the organisation has ever offered. These include clothes, gifts, groceries and menstrual products.

Customers can browse ethical clothing that is made from materials such as ethically-sourced cotton. While these designs are not exactly set to threaten the latest Mugler collection by any means, they are a reasonable alternative to commonly found fashion staples such as graphic t-shirts that are often produced in unsustainable and unethical methods.

Amnesty have also produced a range of plastic free toys, such as BiOBUDDi Wildlife Eco Building Blocks that are made from the left overs of the sugar cane plant after the sugar extraction process is complete. Alongside this there are books that are designed to shape children to become more tolerant and accepting people, such as ABC of Equality book that teaches children to be accepting of other cultures, gender identities and more.

Conscious shoppers can also find beauty products, home and garden-ware and a wide range of groceries from some of the top ethical producers. Many of these grocery products are palm oil free and part of the Fairtrade agreement.

Excited to launch their new site, Kate Allen, Director of Amnesty International, said: “Our new website lets people enjoy shopping with all of the fun and none of the guilt.” This is a great selling point for Amnesty, as many consumers feel guilt about the environmental and social impacts of the choices they are making. Research company, Walnut, found that 75% of the public indicated that they currently modify their consumption and have become more conscious about their use of consumer items including plastic, non-recyclable materials, dairy, meat, sugar, salt, gluten, palm oil, travel, clothes and products that have been tested on animals.

With the betrayal of fashion retail brands such as H&M to their promise to reduce their use of cotton picked by Chinese workers in close-to slave laborious conditions, Amnesty’s option to shop ethically is a welcome addition to the internet.